Beauty

OWCH Beauty: Thoughtful, Powerful, and Plant-Powered

At OWCH, we believe that beauty should be simple, potent, and purposeful. That's why we are dedicated to launching one carefully crafted, plant-powered product at a time. Each of our products is developed with love and expertise here in the UK, ensuring the highest quality in every bottle.

Our journey begins with you. We take inspiration from our audience, gathering valuable feedback and insights. Combined with the latest trends in the beauty industry and our own research, we create innovative, plant-powered formulas at our laboratory in beautiful Formby, just a short walk from the serene pine woods. Thought up by Kathryn and carefully crafted by our talented formulator, Fiona, each product harnesses the power of plants to deliver natural and effective beauty solutions.

Before we bring our products to you, we rigorously test them with real people from diverse backgrounds. Their feedback shapes the final formulations, ensuring we meet the highest standards of excellence. This process takes time, but it’s worth it—great beauty is never rushed.

Our products are brought to life in partnership with our trusted friends in York, whose factory has been producing top-quality goods since 1972. Their expertise and craftsmanship, combined with Fiona’s innovative, plant-powered formulations, result in powerful beauty solutions you can trust.

We care deeply about the environment, which is why we hate waste. You won’t find unnecessary boxes or excess packaging in OWCH products. By using only what’s essential, we reduce waste, cut costs, and protect the planet. Less packaging means more savings for you and a smaller footprint for us all.

Join us on our journey of creating beauty with purpose. One plant-powered product, one step at a time—thoughtfully crafted by Fiona, inspired by Kathryn, to bring you the best, while caring for the world we all share.